Connector Motorways
Lane Cove Tunnel
The $1.1 billion Lane Cove Tunnel project was one of the most significant infrastructure projects for New South Wales connecting Sydney's 110 kilometre orbital network.
P&P assisted Connector Motorways in providing issues and crisis management and public affairs advice throughout construction, including a three day Parliamentary inquiry into the project.
P&P assisted Connector Motorways in providing issues and crisis management and public affairs advice throughout construction, including a three day Parliamentary inquiry into the project.
Kraft Foods
Issues Management
Kraft Foods turned to Parker & Partners for strategic advice when restructuring their Australian operations in 2006. In the shadow of a recent factory closure and the iconic status of the Kraft brand in Australia, Parker & Partners successfully managed union, community and Government responses to the announcement of 325 job losses. 90% of media coverage from the announcement was neutral or favourable, a remarkable outcome in the situation.
Frito Lay
Obesity is an area of growing concern the world over. Law suits, movies, advertising bans, bad press... is this issue becoming a crisis? For our global Ogilvy PR Worldwide client Frito Lay, Parker & Partners managed the complex and contentious assignment on how best to position this brand across Asia Pacific in the midst of the obesity debate. Deep research insights coupled with sharp messaging and local Ogilvy knowledge resulted in the ability to manage media and demonstrate leadership where others faulted.
WMC
Issues management
There have been few bigger issues of late than the debate about uranium and its exploration, export and ownership.
For client WMC, Parker & Partners acted as issues management advisers during its highlycharged and very political takeover. The effective management of many contentious issues helped ensure a $9.2 billion sale price and a 76% increase in share value.
For client WMC, Parker & Partners acted as issues management advisers during its highlycharged and very political takeover. The effective management of many contentious issues helped ensure a $9.2 billion sale price and a 76% increase in share value.
CSL
Avian flu
The threat of an avian flu pandemic is one of the most serious health, economic, political and community issues Australia and the region has faced in recent decades.
Parker & Partners, as advisers to CSL Ltd - and their Southern Hemisphere Flu Centre - has successfully managed a series of on-going potential and live issues and crisis threats involving contingency planning, training, rapid response, third parties and major stakeholder engagement.
Parker & Partners, as advisers to CSL Ltd - and their Southern Hemisphere Flu Centre - has successfully managed a series of on-going potential and live issues and crisis threats involving contingency planning, training, rapid response, third parties and major stakeholder engagement.
